If you are running a business then it is important to have a website. This helps you to get more clients for your business. A website is an online image which represents you and your business. But if you already have a website which is 5 to 6 years old then you really need to change it. There are several reasons to change a website design but most valid one is the change in the marketing environment.
The thing is now website platforms, software architecture, framework and methodology are different than they were a few years ago. If you are not able to get new customers and your website’s performance is low then you have to change your website design.
Here are the 8 main reasons that will advise you to change your website.
1. Better user experience
A website is not counted as successful if it does not have the best user experience. The user experience refers to the experience of a visitor on your website when he navigates it. The text, graphics, and colors must be readable by the user. If your website is tough to navigate for users then it will result in poor performance of your website. Around 80% of consumers are less likely to return to a site after a bad experience. To improve the user experience (UX) understand user behavior and implement google analytics software.
2. Conversion rate
The website is not performing well if you are not getting conversations. A website is only good enough if your leads are converting. If you are getting a higher bounce rate and lower number of average page visits, or lower conversion rate then this clearly means that the user does not like your website. The main reason for this might be the less number of CTA’s and unrelevant content.
3. Website is not responsive
Make user website responsive so that it can work on all kind of devices. If your website is not working on mobile devices then you might miss out on valuable customers and leads. Make it sure that your website works on mobiles devices. The use of mobile devices is increased by a large number. So here you need an update in the existing website or new website which can work on all kind of devices like mobile and desktop.
4. Slow loading speed
Slow speed is also a reason for the less traffic rate. 40% of users left a website if it takes more than 3 seconds to load. The main reason behind this is that they need information quickly. If you want to attract customers to your website then update a web site with high speed.
5. Low rank on Search Engine Result Pages
If your website is not ranking well then there must be something wrong in your site. A modern and attractive look is not enough to make your website rank. There are a number of things that go to the ranking. To overcome this challenge update your website or make a new SEO-friendly website.
6. Traffic rate is low
Your website is not useful if you are not getting traffic on your website. A website is a medium of interaction between a user and an owner where a user gets to know about the business and services. If you are not getting potential and relevant traffic on your website then you need to change your website structure and content. In short, make a website which contains relevant content and information to your services and products.
7. Website is not able to update new content
There are many cases where we update or add something new on our website but that page or post does not get indexed on the google. In this case, there might be some errors or security issues. Sometimes even owner’s does not update new content because they don’t have any technical knowledge. This will cause your visibility on search engine result pages. So do a favor to yourself and get a CMS developed website.
8. Odd branding
As we all know that competition is increasing day by day in the world of digital marketing. If you want to get a good rank on search engine result pages then improve your branding. Branding is not only about changing your logo. Here you have to change websites graphics and content too.
Conclusion – A well-designed website is one of the best ways to grab more traffic and good rank on search engine result pages. Whenever you felt that your website is not working well then make an update. If you can relate to any of the points then invest to redesign your website.