blog

How to integrate videos in to content marketing

Nowadays Video posting is also important like any other post. It’s more marketable now than ever before to integrate video into your content marketing.
Just take a look at these video marketing statistics.

  • Around 81% of businesses use video as a marketing tool.
  • 6 out of 10 choose to watch online video than television.
  • 65% more shares than text and image on social media.
  • attach 300% more traffic and help to nurture leads.

To Integrate video into your content marketing strategy make an execution plan and be ensure that your video projects will show the result you want.

1. Set an Objective
Before posting any business related post you must know about the goal of your company. Set your objective and make new aims for your business. Do some research work and understand your audience. Make decisions for what kind of content you wanna promote and how much you wish to invest in creating video projects.

2.  Make a Short Clip

Create a short video advertisement for your product or service. Came out with a great and strong idea because poor launch could end the way for the integration of video to your content marketing.

3. Make videos on Trending topics

One of the best to come up fast in video marketing is to post videos on the trending topics. As users search about trending things more frequently. Upload your video on all your social media accounts and also on your website. This will increase conversion rates by 80% resulting in more leads or sales for your company.

4. Include Videos in your Email

Around a hundred emails, a person receives on a daily basis. Many people result in just skimming through the titles or not reading them at all and for many users, emails are overwhelmed. Include videos in your email campaigns because it ensures that the recipient will stick to the message. This drives views by notifying your email subscriber that you’ve published a new video.

5. Mobile Friendly

Make your video mobile friendly as a percentage of viewing videos on a mobile platform is high. Make live videos as it allows you to engage and interact in real time with your audience.

6. Provide a demo of products and services

The best way to promote your products and services in the market is by making demo videos of their usability. Tell your viewer about your products and services and how can they access them. This can convince your customers to purchase your products and services.

Integrating videos in your content marketing can drive leads and more traffic to your website. This will help you to increase ROI. Also, Video marketing is one of the best ways to promote your products and services.