What is Black hat, White hat and Grey hat in SEO

Search Engine Optimization is one of the best to enhance traffic on your website. You can easily grow your business by performing SEO practices. It helps you to grab the attention of the potential customers. However, if you are new in the world of Digital marketing then it’s important for you to get to know about SEO Hats. Every strategy has some advantages and disadvantages and in this blog, we will take a closer look at each method.
SEO techniques are classified into three types
Black Hat SEO
Black Hat SEO is known for using the aggressive SEO strategies, tactics, and methods that only focus on search engines. These techniques are not approved by the search engines and also known as spamdexing. Black Hat SEO is mostly used by those who do not focus on human usability. It gives fast and frequent results. As it is not for the longer period the level of risk is high and it has poor user-experience.

Black Hat SEO Techniques

  • Keyword Stuffing
  • Cloaking
  • Parasite Hosting
  • Doorway Pages
  • Paid Links
  • Scraping
  • Blog Spam
  • Hidden Text

White Hat SEO
White hat SEO practices follow all the rules and policies of the search engines. These techniques are considered as part of good design by the search engines. White Hat SEO is a long term strategy and provides the best user experience. Moreover, it’s free of risk. The only disadvantage of White Hat SEO is that it achieves the ranking in longest time-period.

White Hat SEO Techniques

  • Quality Content
  • Link-Building
  • Well Labeled Images
  • Meta Tags and Titles
  • Internal Linking
  • Website Optimization
  • Guest Blogging

Grey Hat SEO
Grey hat SEO is like a middle ground of white hat and black hat SEO. We can say that it’s a combination of both black hat and white hat SEO. Grey Hat SEO is also effective if used by a professional or expert. In grey hat SEO, experts use to purchase old and expired domains. They put their links and pages and removes the old links. Also, the published content is copied from other sources. In this, the owner may face the legal consequences

Grey Hat SEO Techniques

  • Three-way link exchange
  • Article Spinning
  • Buying old Domains
  • Buying Expired Domain